SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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Beautiful Good Quality Sheepskin, Beautifully Packaged
Size: 2' x 6' (Sheepskin shape), Color: Creamy White, Size: 2' x 6' (Sheepskin shape), Color: Creamy White
Very nicely packaged and presented sheepskin rug. Seems like very good quality and is just as I imagined it would be based on my previous experiences with sheepskin. I don’t think it’s as soft as others seemed to think but it has been chemically processed and it is very similar in texture to what I remember from past experiences with sheepskin. I got this for the kitties to nap on - one seemed proud of me for bringing home a pelt and went into hunt mode. The other looked at me suspiciously like he didn’t really know me at all and was afraid I could be eyeing him for his fur! Hopefully once they both adjust they’ll enjoy napping on it 🙀😻
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sunshine
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Full of beauty!
Size: 2' x 6' (Sheepskin shape), Color: Creamy White
This company takes pride in their work. The sheep skin covering is beyond what anyone could imagine. I purchased this for medicinal purposes. I found out I have SI joint dysfunction. And this sheepskin helps to relieve pressure points so I am using this as a chair covering for when I sit. The product came in a big box and then a plastic bag and then a third, well covered, plastic bag to protect the sheepskin. You will not be disappointed if you purchase this covering. The price was excellent. It will take your breath away. Very happy with my purchase. There was no odor when I opened the package. Many thanks for an excellent product and helping me to be more comfortable when I sit for short periods of time. :)
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Reviewed in the United States on January 12, 2026
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Sonja
Lake Worth, US
★★★★★ 4
Nice, but almost feels faux to me
Size: 2' x 6' (Sheepskin shape), Color: Pink, Size: 2' x 6' (Sheepskin shape), Color: Pink
I like it, but it says it’s real, and I believe them, but it feels like it is faux. I’ve owned a fake one before and it feels similar. Please know I am not saying it is not real. I guess the fake was well done! It’s super long and I am still on the fence if I want it this long. I’ve taken a pic here, but right now it is wrapped in the package in case I need to return. It is soft and pretty, but I’m not sure that Barbie pink is my best choice lol. Usually I would pair it with a mid century modern bedspread that is chenille, with a little pink so it works well but not too matchy matchy. I wish I had taken a pic with that bedspread because the bit of pink on the bedspread looks very nice against the rug. So let me apologize for having it with an ugly bedspread.
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This is a wonderful sheepskin
Size: 2' x 3' (Sheepskin shape), Color: Creamy White
This sheepskin is so soft and comfortable. I use it on my couch and it really helped me stay warm in the winter months. Super glad I bought it. My cat loves it too
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David
Draper, US
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Exceeded expectations in every way.
Size: 2' x 3' (Sheepskin shape), Color: Gray Tip, Size: 2' x 3' (Sheepskin shape), Color: Gray Tip
I purchased a pair of these a week apart, because the price seemed too good to be true. Instead, they have exceeded my expectations. I own a Buick with leather seats that look incredible, but are not comfortable on long trips, and my wife and I were preparing to leave on a 2200 mile round trip vacation. On the first day, we drove 700 miles, much of it through desert. We were tired when we reached our destination, but comfortable and cool for every mile of it. The sheepskins have made such a difference, that I have never removed them from the car. It is now July, with triple digit temperatures every day, surrounded by desert. The sheepskin keep us cool on every drive. I could have purchased sheepskin seat covers, but these provide the same comfort for a fraction of the cost. Yes, it takes a small amount of effort to adjust them when you first get into the car, but I don't even think about it any more. As far as the quality, there is no shedding, no smell, and no discoloration. We have put over 4,000 miles on the car since I put these in, and I have no complaints to register.
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Reviewed in the United States on July 18, 2025

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